Can I use Google Analytics with Online Booking?

Yes, just follow the steps below:

Classic Online Booking

Go to Settings either in the menu bar at the top or from the quick navigation block at the bottom of the page:

Scroll to the bottom of the page and add your Google Analytics tracking code:

When you're done click on Save & Publish.

Both Universal Analytics codes (prefixed with "UA-") and Google Analytics 4 codes (prefixed with "G-") are supported in this field. Universal Analytics will stop processing data on 1st July 2023. If you need help with Analytics, you can access Analytics help here.

Online Booking 2.0

In WriteUpp, go to Integrations & Add Ons → Online Booking → Configure:

Scroll down the page to the Google Analytics Tracking field and enter your code:

Press Update Settings

Tracking Online Booking 2.0 Page Views in Google Analytics (GA4)

Online Booking 2.0 uses a single-page application, which means page changes don’t always trigger standard page view events in Google Analytics by default. To ensure booking steps (including the completion page) are tracked correctly, you may need to update your GA4 settings.

Enable browser history page tracking

First, make sure Enhanced Measurement is correctly configured in GA4:

Open Google Analytics (GA4).
Go to Admin → Data Streams.
Select your Web data stream.
Under Enhanced measurement, click the settings icon.
Ensure “Page changes based on browser history events” is enabled.

Save your changes.

Once enabled, GA4 should start recording page views as users move through the Online Booking flow, even though the page doesn’t fully reload.

Tracking booking completion using a regular expression

If you want to track a specific step in the booking journey (such as successful booking completion), you can use a regular expression when creating a custom event or filter.

For example, if your booking completion URL follows this structure:

/booking/{unique-id}/complete

You can use the following regular expression:

^/booking/[\w\d]*/complete$

This matches:

Any booking URL
With a unique booking reference
Ending specifically on the complete page

You can use this regex when:

Creating a custom event
Setting up event conditions
Applying filters in GA4

This helps ensure only completed bookings are tracked, rather than every step of the booking journey.

Please note: While we’re happy to explain how Online Booking 2.0 behaves and what can be tracked, the WriteUpp Support team is unable to assist with the setup or configuration of Google Analytics itself. For help with Google Analytics settings, events, or reports, we recommend contacting a Google Analytics specialist or referring to Google’s own documentation.

Updated on: 22/12/2025

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